7:30 a.m.–8:30 a.m.: Registration and Breakfast
8:30 a.m.–8:45 a.m.: Welcome Address, Shawn Cruise, VP Public Sector, Adobe
8:45 a.m.–9:30 a.m.: Keynote: Dan Pontefract, Author of Flat Army: Creating a Connected and Engaged Organization,
and Chief Envisioner, TELUS
10:15 a.m.–10:45 a.m.: Break in at the 4M Exhibit
11:25 am–12:00 p.m.: Make, Manage, Mobilize, Measure: The New Content Life Cycle, Arun Anantharaman, Senior Vice President Technology, Adobe
12:00–12:05 p.m.: Closing Remarks
12:05 p.m.–1:00 p.m.: 4M Exhibit
** Agenda subject to change

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